No matter what you call it on the different platforms, it’s all video content. Why do you think that is? It’s the same reason we have so many streaming platforms like Netflix, Hulu, BET+, Paramount+, Disney+, Amazon Prime and many many more.
It’s because streaming online videos and downloads account for 82 percent of total internet traffic in 2022. Let’s visualize this data, if there were 10 people in a room and they are given a choice to watcha video or static images, 8 of them are definitely choosing video.
Everyday Instagram/META, Pinterest and Tik Tok place millions of people in a “room” and the majority are choosing video content. These are undisputed facts. So you need to be sure you create video content to retain your followers and attract new views on your page.
According to Wyzowl’s stats they gathered by surveying 582 unique respondents, 80% of consumers want to see more videos from businesses.
According to Vimeo’s statistics, video is preferred by 80% of people over written text.
Boast, a video testimonial company states that video has become the most popular marketing channel for businesses, with 87% of businesses already utilizing video .
You do not have to overthink it. What’s also great is you do not need to have the best equipment to record a great video.
All you need is:
- Any phone that allows you to record and upload to your platform.
- If you want to get fancy you can edit the video with editing apps like CapCut
- Products like Perfect Phone Mirror that allow you to know you are in the screen when using your back camera to record (all content creators know that the back camera is more high quality and clear so always use the back camera)
- I’d also add that you should use trending sounds on the platforms and commercial royalty free music for your business videos.
That’s it. Creating video content has become easier and more accessible for all in 2023 so just keep making more videos.